Posted 9:22 PM by JP in Labels: , , , ,
Fast-food establishments are making people worldwide more impatient.

Researcher Chen-Bo Zhong, assistant professor of organisational behaviour at Canada's Toronto University, said: 'Fast food represents a culture of time efficiency and instant gratification.

'The problem is that the goal of saving time gets activated upon exposure to fast food regardless of whether time is a relevant factor in the context.

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