Solid data about the blogosphere are hard to come by. Such signs as there are, however, all point in the same direction. Earlier in the decade, rates of growth for both the numbers of blogs and those visiting them approached the vertical. Now traffic to two of the most popular blog-hosting sites, Blogger and WordPress, is stagnating, according to Nielsen, a media-research firm. By contrast, Facebook’s traffic grew by 66% last year and Twitter’s by 47%. Growth in advertisements is slowing, too. Blogads, which sells them, says media buyers’ inquiries increased nearly tenfold between 2004 and 2008, but have grown by only 17% since then. Search engines show declining interest, too.
People are not tiring of the chance to publish and communicate on the internet easily and at almost no cost. Experimentation has brought innovations, such as comment threads, and the ability to mix thoughts, pictures and links in a stream, with the most recent on top. Yet Facebook, Twitter and the like have broken the blogs’ monopoly. Even newer entrants such as Tumblr have offered sharp new competition, in particular for handling personal observations and quick exchanges. Facebook, despite its recent privacy missteps, offers better controls to keep the personal private. Twitter limits all communication to 140 characters and works nicely on a mobile phone.
A good example of the shift is Iran. Thanks to the early translation into Persian of a popular blogging tool (and crowds of journalists who lacked an outlet after their papers were shut down), Iran had tens of thousands of blogs by 2009. Many were shut down, and their authors jailed, after the crackdown that followed the election in June of that year. But another reason for the dwindling number of blogs written by dissidents is that the opposition Green Movement is now on Facebook, says Hamid Tehrani, the Brussels-based Iran editor for Global Voices, a blog news site. Mir Hossein Mousavi, one of the movement’s leaders, has 128,000 Facebook followers. Facebook, explains Mr Tehrani, is a more efficient way to reach people.
This is unsurprising. I share many of the same links I write about on Culture Bore on my personal Facebook page, and generally get way more comments/link reposts within a closed friend network of 450+ people glancing through their Facebook wall feed than I have ever seen from posting here/using Twitter.
It'll be interesting to see how these platforms converge in the future to share/transmit/filter information. Maybe it's time for a Culture Bore Facebook page.