Monday, December 5, 2011

Why Newt Gingrich Is The Groupon Of The GOP Race

Another article I wrote for PolicyMic:
While these seem like unrelated events, there are several parallels between Newt Gingrich's presidential campaign and Groupon's initial public offering campaign that demonstrate the difficulties of gaining and keeping popularity in today's news media environment. The viability of both elected politicians and publicly-traded companies is driven by outflanking competitors and delivering benefits to supporters, and the role of the media is to continually assess their ability to do these things. A comparison between Gingrich and Groupon shows that high-profile organizations can recover from early media scrutiny, but must continually battle to stay viable in the eyes of the media and public.
The deal is on.

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