Smith wrote, "Over the past 15 years mainstream media has failed us." He added, "They don't keep powerful politicians and businessmen in check, the [sic] have failed as the fourth estate." Never mind that Vice Media is projected to make over $200 million this year (partially through advertising and brand sponsorships), uses the previous press spokesperson of former New York Attorney General (and current Governor) Andrew Cuomo, and is backed by a private equity firm advised by some of the most powerful figures in Hollywood, publishing, new media, and Chinese state-sponsored entertainment.Can Vice get 20-somethings to care about the news?
This is what Vice sells: a brash reinvention of gonzo for the modern era. And it’s selling briskly. The company has 34 bureaus around the world and a dizzying array of brand extensions and partnership deals. There are Vice television shows, which broadcast Vice videos all through Europe, and Vice content deals with many of the old-news brands Smith openly mocks, including CNN. Vice has a bureau in Beijing and a hunky-dory relationship with the Chinese government, which recently allowed the site to take over an entire district in the capital city and throw a massive party for the Creators Project, a vertical sponsored by Intel dedicated to art and technology.
For now, China’s Gangnam moment seems far off. “In China, culture and the arts develop under the watchful eye of the government, and anything too hip or interesting gets either shut down or bought up. In Korea, by contrast, artists and entertainers thrive in a space that is highly commercialized but also pretty much free of the heavy hand of the state,” Delury told me, adding, “I kid government officials that the moment they understand why K-pop is so successful and try to replicate it, they will destroy it.”Microblogging forces Chinese government to deal with public opinion
Facebook and Twitter are blocked in China partly to censor critical opinion and partly to protect its homegrown microblogging sites called Weibo.
The number of microbloggers increased sharply from about 63 million in 2010, said the report issued by a team of social sciences experts headed by Yin Yungong, director of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, affiliated to the government.
"Social networks like microblogging have begun to set the agenda of public opinions and affected public emotions in some incidents, like the high-speed train crash near Wenzhou, in east China's Zhejiang Province, in July last year," the report, quoted by state-run Xinhua news agency, said.