Friday, October 4, 2013

Derrick Rose, Miley Cyrus, and How to Use the Chicago Bulls to Sell Your Shoe and/or Rap Career

How it all works now:
But with the increasingly blurred overlap emerging between product brand campaigns, professional sports, and rappers, it's hard to keep track of, or even tell, what's a paid endorsement, what's product placement and what's merely praise whenever these worlds converge.
Read the rest at Gapers Block.

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