Thursday, June 11, 2015

It's official...American culture has reached Peak Bro.


RIP: The Bro, 1976–2015
The origins of the bro are as murky as the water in a fraternity basement wading pool, but he is believed to have been birthed in 1976, in an article by music writer Lester Bangs. More recently, the experimental 1992 film Encino Man, which boasts an impressively low 16 percent approval rating from Rotten Tomatoes, introduced the term into popular culture, where it proliferated like a bad strain of the clap on the Duke campus. It is not clear whether Pauly Shore or Brendan Fraser, the comedic duo that powered that little-loved cinematic engine, were themselves bros, or whether they remain bros to this day. Their current whereabouts are unknown, and perhaps best kept that way.
The Bro Is Still Kicking After All These Years 
A joint study of Entourage by Monmouth College and the University of Missouri-Columbia last year shows that tidings of the bro’s death may have been premature. According to the researchers, the bro’s negative characteristics are, in fact, more appealing than ever. In an era when traditional gender expectations are shifting, it seems viewers are drawn to the bro's more offensive qualities to offset their anxieties over the changing role of men in real life.
Research on sexual storytelling in male-dominated military settings has found that these groups facilitate conversations that lead friends to prioritize male-male friendships over male-female friendships, which are perceived to be "dangerously feminizing." Womanizing behaviors, on the other hand, facilitated these friendships. So Entourage is hardly to blame for a pre-existing "bros-before-hoes" culture in certain circles; but, as this study confirmed, discussion around it can't be helping, either.
Escape to Bro-Topia
Mr. Huntington built the treehouses over several months last year with the help of what he called a “bronado” of friends. He hired contractors to build the skate bowl at the same time.
Senator regrets ‘bro with no ho’ comment about colleague Lindsey Graham
Kirk was apparently referring to Graham’s recently-launched presidential bid. “I’ve been joking with Lindsey,” he is heard saying. “Did you see that? He’s going to have a rotating first lady. He’s a bro with no ho.”
A ‘bro’ asked the CIA about Osama bin Laden’s porn stash. The agency answered.
In hopes of uncovering the terrorist leader’s pornographic predilections, a determined bro named David Covucci decided to send the CIA a FOIA request on behalf of the esteemed online periodical of jockish 20-somethings known as BroBible. 
The Freedom of Information Act, enacted in 1966, essentially allows any U.S. citizen to petition the government for official information. 
“It’s a pretty powerful tool for journalists and Bros alike,” Covucci wrote, noting that he believes “us dudes” have a “right to know what the world’s most wanted” was watching.
Jason Aldean Lashes Out Against Bro-Country Label
“It bothers me because I don’t feel like it’s a compliment,” the star says of being tagged as bro-country. “To me, it’s sort of a backhanded thing that comes from a very narrow-minded listener, and I don’t know who came up with that ridiculous term.” 
Music journalist Jody Rosen actually coined the term in an article in New York magazine in 2013, talking about the huge success of Florida Georgia Line‘s “Cruise” and songs by Luke Bryan.
Bro-Country Is A Plague, And Florida Georgia Line Is Patient Zero
Bro-country embodies everything that country-music haters hate about country music: forced drawls, offensively catchy chords, a fervor for reckless self-determination, hedonism, convenient religiosity, and backward conservatism with an undercurrent of racism. 
It's also pretty much loathed by any artists who consider themselves authentic country musicians. These artists don't see bro-country as real country. 
Bro-country might sell well, but it's bad music that justifies bad behavior. Its ethos lacks any regard for responsibility, respect, or moderation. Its lyrics condone misogyny, alcoholism, overconsumption, and that's about it. Music doesn't have to be progressive. It doesn't have to be ethical or political. But it shouldn't dumb down just to double dollars. It shouldn't be simple for the sake of convenience. Listeners deserve more than that, even if they're too busy stomping their boots and choking down whiskey to realize it.

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