Thursday, April 6, 2017

Donald See, Donald Do: Syrian Boogaloo

Plenty has been said about Trump's televised theatrics and addiction to cable news, to the point where critics can track which particular news segment aired right before a corresponding tweet of his.

What struck me about his recent condemnation of Assad over reports of a chemical weapons attack on a town in the Syria's Idlib province is the visually potent way he described what he surely saw footage of beforehand:
Yesterday's chemical attack, a chemical attack that was so horrific in Syria against innocent people, including women, small children and even beautiful little babies, their deaths were an affront to humanity.
Some have also called out his about-face on Assad, criticizing it as incoherent signalling to confused allies (and enemies). Even Russia has openly demanded that Trump say what exactly he'd do in response.

But as we've repeatedly learned over these first three months of his presidency, Trump is a man of impulsive reaction, regardless of long-term strategy.

The lesson we should all take away? Powerful visual stories shape our president's knee-jerk perspective.

Until the next story comes along.

Wednesday, April 5, 2017

The Children of Marx and Pepsi-Cola

By chance, a young, pretty celebrity falls for a charming, politically-conscious young man amid the modern cacophony of consumer culture, pop music, and a galvanized Left.

Pepsi's now-retracted Kendall Jenner advertisement?

Or the plot of Jean-Luc Godard's 1966 film, Masculin, FĂ©minin?

Also a plausible synopsis of this album ad music video from The Chemical Brothers:

Tuesday, April 4, 2017

BTW, This PepsiCo President Praised Caitlyn Jenner's "Remarkable" Rebranding Back in 2015

Act I:

"Corporations often spend millions of dollars to secure celebrity endorsements. But commercial campaigns can be wiped out overnight if a celebrity says the wrong thing or their image changes."
Act II:
Mr. Jakeman said he struggled to come up with any examples of "disruptive" changes in the "world of commercial brands."

So he turned to the example set by Caitlyn Jenner, praising the way she "managed her transition … figuratively and literally as a brand." The process -- from the Diane Sawyer interview to the Vanity Fair cover -- was thought-provoking, authentic and profound, he said. "This was something that the world was talking about, and the world has continued to talk about."

Then he posed a question to his fellow marketers: "Have we done anything with our brands that is in any way as remarkable as the way Caitlin Jenner, and that phenomenon, has been managed?"
Act III:
PepsiCo's 4,000-square-foot content creation studio is in the heart of SoHo and is overseen by Brad Jakeman, president of PepsiCo's global beverage group. The space includes a 2,300-square-foot, multiuse recording studio, five editing and production bays, and a theater-style screening room with 10 oversize leather chairs.

Mr. Jakeman envisions the space being used not just for brand content, but for broader projects that include brand-agnostic content via distribution deals with film studios and online publishers. His goal is to sell enough unbranded content to cover the costs of creating ad content.
Act IV:

(also, there was that one time I went to the B96 Pepsi Summer Bash five years ago)

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